Change management and business growth experience began in the ‘noughties’ and in the drinks business when La Reserve Wine and Spirit Merchants acquired Bruichladdich Distillery on Islay off the west coast of Scotland and sold the wine business to Jeroboams Shops Ltd. Back in London I oversaw the merger process. Over the next 3 years at Jeroboams we grew 9 outlets to 13 through a programme of growth and focused marketing. We also developed 2 tasting cellars where I devised and ran public wine events and created unique opportunities for HNWI and investment banks to conduct business.
Caroline came to Jeroboams via the takeover of La Reserve and quickly became an important member of the team. She proved herself invaluable in merging the two companies. She has strong commercial brand awareness and understands the importance of focus and measurability. Caroline is always one step ahead, highly computer literate, an excellent communicator and refreshingly ambitious. Paddy Magill, Retail Director, Jeroboams Shops Ltd. – 2007